Brand-Building is the New Performance Marketing
Local marketing expert Greg Sterling in conversation with Chatmeter CEO John Mazur
Keywords, ad groups and clicks are no longer enough – especially in light of Google’s recent algorithm changes. Most marketing leaders have siphoned off their brand awareness budgets into performance marketing campaigns over the last five years.
But consumers today have more power than ever before – and one viral PR nightmare can wipe out every future return on performance marketing campaigns.
The brands rising above the noise online are those that are taking an entirely new approach: building their brand equity and protecting their brand reputation as part of their performance marketing campaigns, especially with the recent Google revelations.
Watch analyst and local marketing expert Greg Sterling and Chatmeter CEO John Mazur to learn the critical steps brands must take to increase visibility while protecting their reputation and marketing investment.
Watch the recording to learn:
- Understand how Google ranking revelations are reshaping SEO.
- See how AI is rapidly changing what brands can learn about their markets and locations.
- Learn how to safeguard your brand from the risk of negative viral moments.
Watch the On-Demand Recording
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